A B2B company came in at $1 million a year with a business worth talking about and nothing communicating it. Two hours of filming every other month started to change that.
The challenge
They had $1 million in revenue but no content that communicated their values, process, or point of view to the people they were trying to attract.
What Kaiser did
Phase one built the content foundation through the Core 40, documenting who they are and how they work. Phase two is the podcast system: interviewing their ideal customers to capture real stories and perspectives. All of it runs on two hours of filming every other month, producing both short-form and long-form.
The result
The content foundation alone took them from $1 million to $1.4 million, still using organic content only. They are now on track to hit $2 million in 2027.
Why it mattered
When a prospect finds them now, they don’t have to explain what they do or convince anyone they’re credible. The content does that before the first conversation ever happens.
Client kept anonymous at their request. Figures shared with permission; the first increase came from the content foundation, not the podcast system.